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Theory

  • Clothing
New York-based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With an emphasis on fit and fabric, the label specializes in chic easy-to-wear staples with an urban edge. Choose from a desirable mix of two-tone tailored dresses and softly structured coverups.
  • Shop the collection 
  • Sign up for Theory updates 

Editors' Picks

  • Dasher stretch-knit dress
     £305
  • Semra printed silk-chiffon tank
     £195
  • Noalda tailored cotton-blend shorts
     £140
  • Lanai striped cotton-blend blazer
     £360
SHOP ALL Theory 

Videos Featuring Theory

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  • WHAT ARE YOU WEARING TODAY?

    WHAT ARE YOU WEARING TODAY?

    The fashion pack share their wardrobe secrets
  • OLIVIER'S FASHION MUSES

    OLIVIER'S FASHION MUSES

    Designer Olivier Theyskens reveals the stories behind his inspirations
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